And just why would anyone want to create a site that answers every single one of the client's questions so they don't have to contact you? If my prospective client wants
HSA info I want them to contact me. If the goal of a website to provide clients with free information so you don't make anything - or is the goal to generate leads?
You don't see any info on my site about specific companies. Why? Because if I talk about Aetna savvy people will just go directly to the Aetna site, pull up rates and either:
A) Make a decision just based on the rates they see - which is bad
B) Decide to buy right from the site - which is bad
Sites too clogged with info are a distraction for most people and they'll simply punch out. Show me the person who has time on their hands to navigate a huge cumbersome site that attempts to fully educate them about health insurance.
My advice is to keep the site simple, uncluttered and make sure the primary purpose is to generate leads.
Make sure you have access to your traffic logs or reports. You need to see how many hits your site is getting versus how many people are contacting you. Mine is 1 to 3 - a third of all people who come to my site contact me, mostly through my quote request.
I've had agents put up "informational" sites thinking people will contact them and they have as high as 100 people hit the site with no one actually contacting them.
The theory - which is wrong - is the more info you give the more the person thinks you really know what you're talking about and therefore the most likley they are to contact you. Dead opposite.
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