You will have to know the local market.
Example: In Kansas City, Coventry One has the lowest rates for
PPO and Humana has the lowest
HSA rates. However, Coventry One does not have N Kansas City Hospital in network, which is the main hospital north of the river.
Now, if you called someone out here and they were talking about being N of the river, would you know what they are talking about? You would have to know that they could use the Northland St Lukes Hospital or Liberty in stead.
You could loose a lot of prospects for being non local.