Who Targets Active Military/Families-What Products

deleatme · 01-06-2009, 07:42 AM

Hello Everyone,

Does anyone actively market to the active military personnel and their families market. If so, would you mind telling what products you offer and how you generate youir leads?

Thanks In Advance For Your Answers.

John

somarco · 01-06-2009, 07:54 AM

Might want to tip-toe thru this market. There have been a lot of abuses here, with agents pushing overpriced life insurance products. Some carriers are no longer welcome on base. Also, there is a lot of bad press in military newsletters about high pressure sales and ripoff products.

patch36 · 01-06-2009, 08:08 AM

Thee are two companies that dominate this market. First Command and I forget the other (Letters are abbrevated). They emphasize life insurance and typically only do business with E-5 and above. Both are well thought of on the bases and control the market. The bases do not allow anyone to market on base anymore, and the abuses were selling lower ranking enlisted policies and programs they let lapse, That happens in a high pct in the civilian world too. There were also some overpriced products being sold, but there still are on both sides of the fence.

somarco · 01-06-2009, 08:34 AM

Is the other GPM? (Government Personnel Mutual).

If so, they also target govt (mostly federal) employees.

patch36 · 01-06-2009, 08:57 AM

No, the other I am thinking of is something like USAA

jaugusta · 01-06-2009, 09:18 AM

I was with USAA when I was active and still am with them. They and navy Mutual are big ones. No war clauses and such plus really great rates. They really take care of the military and provide a very wide range of servicess for them.

deleatme · 01-06-2009, 09:32 AM

Thank you everyone for the replies. I had heard there had been problems in the past with less than honest agents, but it sounds like it's being cleaned up.

Jaugusta - I went to USAA's website and it seem they are only looking for an inbound TX call-canter Life agent. Do they not have field agents for L & H?

Thanks

Russ · 01-06-2009, 09:37 AM

Originally Posted by somarco

Is the other GPM? (Government Personnel Mutual).

If so, they also target govt (mostly federal) employees.

My dad wrote insurance for them back in the 60's and 70's. That's who I was thinking of as the other company too.

somarco · 01-06-2009, 09:45 AM

My dad wrote insurance for them back in the 60's and 70's. That's who I was thinking of as the other company too.

Oh sure, make me feel old . . .

USAA is a direct writer, like Geico. No outside agents.

Russ · 01-06-2009, 10:06 AM

Originally Posted by somarco

Oh sure, make me feel old . . .

USAA is a direct writer, like Geico. No outside agents.

I'm 50 if that makes you feel any younger?

deleatme · 01-06-2009, 10:08 AM

Originally Posted by somarco

Oh sure, make me feel old . . .

USAA is a direct writer, like Geico. No outside agents.

aah, see, that's why I ask. To learn.

Again thanks.
- - - - - - - - - - - - - - - - - -
[quote=patch36;125244]

The bases do not allow anyone to market on base anymore, ...quote]

So if I were licensed with GPM how would follow a referral on to the base?

moonlightandmargaritas · 01-06-2009, 11:15 AM

Originally Posted by somarco

USAA is a direct writer, like Geico. No outside agents.

Geico actually has outside agents in some markets...fairly new deal only a couple of years old...

Markingriffin · 01-06-2009, 11:23 AM

Government Personnel Mutual is who I hear is the best for this market.

somarco · 01-06-2009, 11:40 AM

Geico actually has outside agents in some markets...fairly new deal only a couple of years old...

So they are recruiting really young agents, huh?

Sneaky!!

arnguy · 01-06-2009, 11:43 AM

A company called American Amicable Life Insurance Co out of Waco, TX, used to sell a lot of LI to active duty military. However, they got into trouble with the Feds big time. I think the company is still around, but I believe their agents are barred from all military bases.

deleatme · 01-06-2009, 12:33 PM

So if I were licensed with GPM could I just contact a referral on the base without problems?

patch36 · 01-06-2009, 01:59 PM

You can contact anyone you want, but you need to meet with them off base as I understand the rules.

I know First Command and went through their training. They are a class act, just did not fit with my existing book of business and products I wanted to sell.

tryan326 · 01-06-2009, 02:06 PM

Sometimes selling to military families can be a struggle becuase they think they already have enough life insurance.

I am a military brat...and they still wouldn't listen to me when I advised them to set something up now instead of at retirement when their older and possibly less healthy.

patch36 · 01-06-2009, 06:12 PM

I know a lot of guys making a good living selling life insurance to active duty military. I would stay away from anyone below E-5.

jaugusta · 01-06-2009, 06:14 PM

Well when you are on active duty, paying $32 a month for $400,000 of life coverage, you are not really interested in any more than that.