Who is your client

somarco · 02-13-2008, 07:48 AM

My "average" client is as follows.

Female (close to 80%), married (about a third with kids), age 40 - 45, mostly white collar.

Probably 95% buy plans with high deductibles, no copay. Most are GR Plan 100, Humana Monogram or one of the HSA varietals with 100% after the deductible.

Most families end up with $5000 deductibles, singles around half that.

Average premium for family is in the $400 - $500 range. Singles $150 - $200.

I attended a meeting last week of agents from all over the country that use internet leads. Most of their clients were young (under age 30) single males.

That made me wonder why my market is so much different. It's not like I am targeting a specific group. The leads are what they are.

How does your average client stack up?

healthagent · 02-13-2008, 08:09 AM

Doesn't Plan 100 cap meds at $3,000?

CHUMPS FROM OXFORD · 02-13-2008, 08:31 AM

Plan 100 does not have that restriction...at least, not in Ohio.

My "average" client is about 60% female 40% male. Oh...I don't mean their bisexual...well, you know what I mean.

Average age around 38. Split between Copay plans and High deductible or HSA plans.

Average monthly premium for families is approximately $280-$350. Singles about $75- $130.

These are Ohio figures only.

healthagent · 02-13-2008, 08:43 AM

Interesting - higher deductible - $250 instead of $100 and higher copay $50 for name brand instead of $30 in MD however no $3,000 cap like MD. I guess GR gets away with it where they can.

somarco · 02-13-2008, 09:45 AM

Doesn't Plan 100 cap meds at $3,000?

Not in GA.

Average monthly premium for families is approximately $280-$350. Singles about $75- $130

Conversion rate for GA premiums are a multiplier of approximately 2.6.

CHUMPS FROM OXFORD · 02-13-2008, 10:23 AM

"Conversion rate for GA premiums are a multiplier of approximately 2.6."

Bob...you just love rubbing salt in the wound, don't you?

moonlightandmargaritas · 02-13-2008, 11:13 AM

Originally Posted by somarco

My "average" client is as follows. Female (close to 80%)

Wow, Bob I'm impressed. Looks like you got your sexy workin'. Be careful of the married women though...

somarco · 02-13-2008, 01:01 PM

Ed -

I have no idea what you are talking about.

Paul -

Believe me, I AM careful. Seems there are some jealous husbands out there.

Chkndinner14 · 02-13-2008, 02:36 PM

Since having a renewed focus in Ind Health 120 days ago.

Ave Age 36

50% married, 50% single

63% of apps done by females.

Still not sold on the internet model. I can see where it is profitable, but I don't know if it is the "best use of my time." Sometimes I would just rather spear carp through a hole in the ice.