Your Primary way for leads?

MHart · 04-12-2008, 07:37 PM

I am wondering what you guys and girls do for lead generation does not matter what you sell what is your main source of lead generation?

Internet Leads? (Shared or Exclusive)
Telemarketed? (Self or Pay for them)
Personal Web Site?
Pay Per Click?
Business to Business?
Referrals?
Seminars?

Or any other methods you maybe using. I am just curious as to what you generate the most leads doing by purchasing or doing yourself?

I know you should have more then one lead source but just interested in your main sources? Thanks.

CHUMPS FROM OXFORD · 04-12-2008, 08:03 PM

Mine are:

Internet leads
Goofy ads in local papers
Referrals
Referrals from other P&C and/or life agents
Seminars that I don't host, but participate
Telemarketer (only a few hours per week)

djs · 04-12-2008, 08:42 PM

Mine are, in somewhat declining order of $$$$ written:

Referrals from centers of influence (realtors, mortgage brokers, car dealers)
Referrals from existing clients
Web traffic
Internet leads (don't do many of these)
Telemarketing - from outside companies
Mail programs, which I'm just starting.

Oh, did I mention I do P&C? I haven't figured out a good center of influence referral marketing that works for health. I primarily cross-sell health to my P&C book.

Dan

healthagent · 04-12-2008, 09:18 PM

1) Telemarketing
2) BtB
3) Plastering flyers all over everything
4) Doorhangers
5) Local community; chamber of commerce

And as of just lately
6) Internet leads back in the fray

Referrals are a given

senior-advisor-indiana · 04-12-2008, 10:41 PM

Referrals
Old DM leads that I have talked to in the past( have tons of them)
New DM
Very little cold calling
Existing clients

ims · 04-12-2008, 11:09 PM

Referrals
Internet Leads
DM Leads
Old DM Leads
Existing clients

benhhill · 04-17-2008, 12:16 PM

I run 10-word sales ads for "Affordable Health Insurance quotes online" in weekly papers such as Thrifty Nickel and give my web address and toll-free telephone. These are working well for me and they're cheap compared to other forms of advertising.

MHart · 04-17-2008, 12:36 PM

What are DM leads? I see a couple of people use those or generate those?

senior-advisor-indiana · 04-17-2008, 12:39 PM

DM= Direct Mail

GreenSky · 04-17-2008, 12:46 PM

Originally Posted by senior-advisor-indiana

DM= Direct Mail

Wow! All this time I thought DM meant "Damn Medicare."

Rick

BajaGeoff · 04-17-2008, 02:14 PM

Internet
Friend/Family recommendations
Partnerships with related industries
Web advertising

lanepro · 04-19-2008, 03:47 AM

I started with a well established captive agency about 6 months ago. My strongest lead source has been referrals, but after that it would be:

Cross Sell Existing
Direct Mail from internet leads
Web Presence

salesprospects · 04-24-2008, 05:27 PM

My two cents coming from a Direct Marketing agency. As always, referrals will probably be most peoples number one source of business. But that for some can be exhuasting or limiting. For us we see Direct Mail get the best results for Insurance agents followed closely behind the age old "cold calling" errr....telemarketing. Pay per click for an individual age I am quite sure would be way to expensive as Insurance terms right now are being bid through the roof. Good luck and good selling!

theinuranceguy · 04-24-2008, 05:37 PM

Referrals (duh)

But for New lead generation I do 100% cold calling (I pay someone to do it for me lol) 20 appointments a week cost me about $100....

Krono · 04-24-2008, 05:39 PM

BNI

senior-advisor-indiana · 04-24-2008, 08:52 PM

Originally Posted by theinuranceguy

Referrals (duh)

But for New lead generation I do 100% cold calling (I pay someone to do it for me lol) 20 appointments a week cost me about $100....

Can I steal your telemarketer?

rapidrobert · 04-24-2008, 09:50 PM

Because of leads I decided to go back captive with Pyramid Life and the Senior Market. I've had 3 sales so far this week and two were appts I set off of "non-responders" to direct mail and one off of a direct mail lead. (One was a good size annuity...)

ssobel3038 · 04-24-2008, 10:26 PM

DM is the way to go..........but the returns are getting smaller. BTW I work the mp market

beatuplunchbox · 04-24-2008, 10:59 PM

1. Referrals- the greatest leads ever!
2. DM
3. BNI
4. Cold calling small businesses
5. Cheap classifieds locally
6. internet leads

In order of best results

RandeeLouisiana · 04-30-2008, 02:09 PM

Have any of you had much luck with outside telemarketing companies? If you have your own personal telemarketer, how did you find a QUALIFIED one and what do you offer the?