Anyone Lead in with BOE?

[Justin Bilyj]

This seems like a good lead in. Not only would this open the door to other disability, but a life/benefits cross-sell afterwards.

Business Overhead Insurance | Business Overhead Expense


Disability Insurance Business Overhead Expense (DI) -- Segment One - YouTube

 

[BNTRS]

I've been pitched on this before, thought about it, but never did it. I can tell you UNUM has done this, with some degree of success.

I still think you'll get more mileage marketing to doctors on plain individual DI, they respect the product the most.