Cold Calling Businesses

If it was me, I would call along these lines:

"I work with health insurance. The reason I called is I have spoken to a number of business owners lately who are confused about their health insurance options and they are looking for ways to keep their premiums affordable. Is that a concern of yours?"

If yes, "Tell me about what you are doing currently? " Find out and build a reason to get together.

How do you call for Life Insurance? or do you call with some other product/need in mind?

Great intro btw, you still have it Matt!
 
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