Hey everyone. I'm looking to find out some industry standards for what a typical cold call contact to appointment set ratio is. I'm calling residential for property casualty.
I know there are a ton of variables that will affect this. Season, time of day, skill of caller, script, luck etc... But what is a general ratio (like 20 contacts per 1 appointment) so I can measure my success?
I'm with a little-known multiline captive, calling a ListShack consumer list, using MoJo dialer triple line, mostly during normal hours. I'm saying something like:
Hey this is Mike with Farm Bureau Financial Services here in (city). We are one of the fastest growing auto and home insurance agencies in town. With our expansion, we're offering extra coverages and discounted rates. Are you interested in setting an appointment to take advantage of this?
I know there are a ton of variables that will affect this. Season, time of day, skill of caller, script, luck etc... But what is a general ratio (like 20 contacts per 1 appointment) so I can measure my success?
I'm with a little-known multiline captive, calling a ListShack consumer list, using MoJo dialer triple line, mostly during normal hours. I'm saying something like:
Hey this is Mike with Farm Bureau Financial Services here in (city). We are one of the fastest growing auto and home insurance agencies in town. With our expansion, we're offering extra coverages and discounted rates. Are you interested in setting an appointment to take advantage of this?