Crash Course: Generating Leads Through Pay-Per-Click Ads (Videos)

[Aaron_4SIGHT]

Pay per click advertising can be a great way to generate leads. It can also be a fast track to losing lots of money. I did a series of videos on the AgentMethods blog earlier this month where I dove into pay-per-click advertising and how to make it work. If you're doing (or considering) pay-per-click ads, take a few minutes to watch the videos. Make sure you check out the last video to see real-world mistakes major carriers are making in their PPC campaigns!

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Let me know if you have any questions!

Thanks,

Aaron

 

[Alston]

Re: Crash Course: Generating Leads Through Pay-Per-Click Ads (Vid

Aaron,

This is a excellent series of videos. Anyone who plans to do PPC should watch them.

PPC can be a real money pit unless you know what you are doing.

You mentioned negative keywords and conversion optimization in your videos.

Understanding how to use negative keywords and using a conversion optimization strategy on your landing pages can turn a money pit into a money tree.

Keep the videos coming.

 

[Aaron_4SIGHT]

Re: Crash Course: Generating Leads Through Pay-Per-Click Ads (Vid

Thanks Alston.

It amazes me how many agents, lead vendors, & carriers don't add negative keywords to their campaign and end up hurting their campaigns. In the last video where I show some examples, I didn't have to look for long at all before I found national advertisers making big mistakes on their PPC campaigns. Their mistakes are your opportunities!

 

[Alston]

Re: Crash Course: Generating Leads Through Pay-Per-Click Ads (Vid

I think that a lot of big companies consider this branding.

Branding may work for these companies.

Branding my small business by wasting PPC money benefits me as much as branding does a cow.

 

[Aaron_4SIGHT]

Re: Crash Course: Generating Leads Through Pay-Per-Click Ads (Vid

I think that a lot of big companies consider this branding.

Branding may work for these companies.

Branding my small business by wasting PPC money benefits me as much as branding does a cow.

Speaking of brand, there's been a lot of research in the value of bidding on your own brand/name. Search for "zappos" in Google, for example, and you'll see that Zappos.com is the top advertiser. Search Engine Journal had an interesting article about this a while ago:

What’s The Real Value of Brand PPC? | Search Engine Journal