Direct Mail For FE Using $25k-$50k

[theinsuranceman]

The usual adage for direct mail for FE is to mail to $0k-$50k or $15k-$50k. Has anyone mailed to the $25k-$50k crowd?

If so could you please share your results...% response, no bank acc't. situations, closing % any better or worse, persistency change if any, etc.

 

[Johnnyboy29073]

I've done both.

Expect a significantly lower response rate with the upper income bands. Also expect to have less problems with no bank accounts, not enough income to pay premiums, etc.

Also expect a better book of business with less headaches......and you will make less money.

All of which is fairly obvious.

 

[WinoBlues]

I've done both.

Expect a significantly lower response rate with the upper income bands. Also expect to have less problems with no bank accounts, not enough income to pay premiums, etc.

Also expect a better book of business with less headaches......and you will make less money.

All of which is fairly obvious.

How does less bank problems, Less money problems and a better book of business?

 

[Johnnyboy29073]

Not sure what your question is, but what I am saying is you will have less:

customers who bounce checks/drafts

customers with no bank accounts

issues, generally, with payors.............thats what I mean by a "better" book of business.

You will also close less business if you limit your demographics to $20-$50k.

Folks on the lower end of the income scale tend not to be shoppers.....for any product, much less LI, because they lack the sophistication and therefore the negotiating ability.