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I know a lot of people here will say that cold calling FE is a waste of time but it's been working for me. For the moment it's working but I know it's not a long term strategy.
Cold calling for FE is a beast. Not that it's hard just that it's long, tiring, and draining because of all the people you have to talk to.
I run DM too, just hate the idea of ambushing people at the door(mind set), so I cold call/call DM to set appts and knock the others when I get stood up. It's a very straight to the point script and I can normally get about 8 appts a day. Cold calling FE is definitely a numbers game, oh..Lots of no shows-oh I forgot, but 2-3 sales a day when the schedule is full.
In my experience, I do a heck of a lot better making the sale when I have a set appt.
Still working on that long term strategy though.
Hire an appointment setter or 2. It's a game changer.