I'm guessing you had someone initiate a quote on your site and then you did a drip email campaign? If so, did you create that yourself, or use a service to send follow up emails and generate further interest?
Not quite.
Direct mail lead where he filled out his e-mail address on it. He then got:
- Direct mail drip from me (a variety of creative pieces - I love Dan Kennedy... so I like mail...)
- video e-mails from me (bombbomb) which he never opened according to tracking - so we can't fully rely on automated technology to pull in the inbound calls.
- regular text e-mail drip from me.
I know the idea of doing drip mail is quite uncommon now and I'm probably sounding like a dinosaur. But, all of this can be printed and set aside in a tickler file pretty quickly when a lead comes in if you have a good system to do it...
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