- 795
I can't recall who it was, but someone mentioned this book a week or two ago. So I stumbled upon a copy not of 'The Wedge' but of its counterpart/predecessor 'How to Get Your Competition Fired...etc.'
It's a pretty good read. I think there are some good techniques in there. I've already got most of the things that this book deems important.
So, I've got a wealthy prospect. 48F, 46M, two teenagers. Good health all, except for the wife. She's got Hashimoto's Hyperthyroidism and some rather complicated sinus issues which have required CAT scans, but not in the last couple of years. She takes Cymbalta for anxiety (for which there is no coverage on her current plan).
They have BCBS and pay 845 a month for 1500 ind/4500 fam deductibles with 3k/6k coinsurance, 25 dollar copays. She's the only one that ever gets close to the deductible. The kids and husband have no issues (n/s, ht/wt is fine, no significant medical history). They've had this plan for almost 4 years.
I met with the wife at their home. Our rapport was fine.
I made some recommendations (Golden Rule's HSA). She was leary of a family deductible.
Let's sell this one using 'The Wedge' techniques.
Anyone up for this game?
It's a pretty good read. I think there are some good techniques in there. I've already got most of the things that this book deems important.
So, I've got a wealthy prospect. 48F, 46M, two teenagers. Good health all, except for the wife. She's got Hashimoto's Hyperthyroidism and some rather complicated sinus issues which have required CAT scans, but not in the last couple of years. She takes Cymbalta for anxiety (for which there is no coverage on her current plan).
They have BCBS and pay 845 a month for 1500 ind/4500 fam deductibles with 3k/6k coinsurance, 25 dollar copays. She's the only one that ever gets close to the deductible. The kids and husband have no issues (n/s, ht/wt is fine, no significant medical history). They've had this plan for almost 4 years.
I met with the wife at their home. Our rapport was fine.
I made some recommendations (Golden Rule's HSA). She was leary of a family deductible.
Let's sell this one using 'The Wedge' techniques.
Anyone up for this game?