Life Insurance CPP (cost Per Prospect)

[Gabe9175]

We have an agency that is primarily focused Health insurance and very little on Life insurance. We have the health down to a science with lead generation, marketing cost, and production. We want to duplicate the system we have in place for health insurance with life insurance. The issue we are having is the marketing cost to generate a life lead is much greater than health, this makes the way we do things not very cost effective. Can anyone share how much on average they pay for life insurance leads, and what the average CPP is along with average closing ratio? I would appreciate any input.

Gabriel

 

[jmhalvo]

Do lunch-n-learn Client Appreciation seminars with current health clients and talk FE, LI, or Irrev Funeral Trusts.

 

[Gabe9175]

Do lunch-n-learn Client Appreciation seminars with current health clients and talk FE, LI, or Irrev Funeral Trusts.

Im confused, that doesnt have anything to do with my question.

 

[jmhalvo]

Im confused, that doesnt have anything to do with my question.

sorry I skimmed it too fast; thought it was about cross selling. My bad... Over and out.

 

[Gabe9175]

$16-20, the lead is the prospect so same, 30-35%

Thank you for sharing. I should clarify, we dont consider a lead a prospect in my office until we have spoken to them. It just helps us identify what percentage of the leads have moved to a different category. 30-35% is pretty good, do you do mostly face to face appointments?

 

[Gabe9175]

sorry I skimmed it too fast; thought it was about cross selling. My bad... Over and out.

No problem, Ive done the same thing on here

 

[NinjaNic]

We have an agency that is primarily focused Health insurance and very little on Life insurance. We have the health down to a science with lead generation, marketing cost, and production. We want to duplicate the system we have in place for health insurance with life insurance. The issue we are having is the marketing cost to generate a life lead is much greater than health, this makes the way we do things not very cost effective. Can anyone share how much on average they pay for life insurance leads, and what the average CPP is along with average closing ratio? I would appreciate any input.

Gabriel

Is this all sold by phone?

 

[Gabe9175]

Is this all sold by phone?

Yes it's all over the phone

 

[NinjaNic]

here you go; This Is A Business of Percentages – How Do You Compare To Industry Benchmarks?

 

[Gabe9175]

here you go; This Is A Business of Percentages - How Do You Compare To Industry Benchmarks?

Thank you for passing that along