Med Supp F2F Return %, Close Ratio

[Todd King]

So it is safe to assume that DM is still a viable option when marketing for Med Supps over the phone? It would be good to know that DM still works for phone sales b/c telemarketing leads seem to have a very low close ratio. Would you recommend mailing 67-72 or t65?

See Somarco's response below. In my career, I did exactly as he is doing except I used DM leads to do it. I always did my drops to 67 and up to 78.

The closing ration might be lower for TM leads, but it's the ROI that really counts in the end.

 

[Roy2015]

Thanks everyone for your responses. Your help is greatly appreciated!