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IF it took them that long to think about it they never saw one of my presentations.
If they realized it then, they realized it.
IF the sign was up and specifically had in bold the same font as the prices that their prices may be as low as nothing depending on insurance or some variation of that it would help achieve the same goal.
Again, consumers don't even think about the cost of healthcare and to me that's a huge problem; how can you value something you don't even see the price on. It's "free", so why does the premium keep going up?
I'm sure there are several people out there who have not seen your (or my) presentation. I definitely make sure my clients understand what they're getting into.
Do you have a sign up stating your commission rate for various products? Do you think that would help consumers value your services better?