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Agree with your premise & had always felt the same, especially for the uninsurable or table rated.But most conversions are looking to maximize DB per dollar of premium. That means GUL or a protection focused WL
However, in the last 2 weeks We have assisted agents in converting term to max funded WL. This week was 1M existing term into a 33k per year premium of which 7k was the base WL, 2k was a term rider $ 24k per year into the PUAR. While the initial face amount is 550k, the PUAR each year adds about 50k+
While a pure GUL or protection only WL would have paid about 4x the commission, the client was looking more at max funding. I like that the product lets the client decide if they want bare min protection or design for best performance