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Update: 6 months into marketing (with ASI, thanks) we've enrolled 184 rental units, representing approximately 220 adults. Of those adults, have sold 29 final expense policies, 38 MAPD policies and 25 stand-alone dental plans.
You guys who had doubts don't really understand living in a big urban city like Chicago, which has tens of thousands of apartments, many of them in large, courtway buildings with off-site management. I didn't sell the tenants initially, I sold the management companies on rental insurance. Add to those demographics the crime statistics of home invasions and you have a perfect storm: fear plus supply equals dollars!
Thanks to everyone.
You guys who had doubts don't really understand living in a big urban city like Chicago, which has tens of thousands of apartments, many of them in large, courtway buildings with off-site management. I didn't sell the tenants initially, I sold the management companies on rental insurance. Add to those demographics the crime statistics of home invasions and you have a perfect storm: fear plus supply equals dollars!
Thanks to everyone.