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I don't think that 'scare stories' or 'horror stories' are the best way to go in a meeting with a client.
Either the client sees the benefits of insurance coverage (as presented) or not.
Either the client sees the economic benefits of permanent life coverage or not. If not, have them buy term.
If you have to try too hard to 'convince' someone to buy coverage... that policy will lapse.
Find motivated people... don't try to motivate them, at least not too hard.
Explain the benefits and present the option to buy... but don't scare them into buying.
I remember on another 'insurance' forum where the forum owner talked about getting a report of 1st year claims statistics from one or more life insurance companies - people who bought and died in the 1st year of owning the policy. It's that kind tactic that can lead people to think that insurance agents are also related to the grim reaper... and that it's better to avoid us than to buy coverage.
Now, there is an exception to this for me. When you're talking about disability coverage, I do like to talk about how benefits can be paid. Here's one piece of literature I like:
https://www.standard.com/di/forms/di/mkt/14319si_sny.pdf
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This particular thread has a story of a guy I was helping with a 401k rollover... and he was murdered. But I'm not about to use this story to tell people that's why they should buy. It IS a story as to why I focus on life insurance though.
http://www.insurance-forums.net/for...about-getting-out-biz-t75458.html#post1004732
Either the client sees the benefits of insurance coverage (as presented) or not.
Either the client sees the economic benefits of permanent life coverage or not. If not, have them buy term.
If you have to try too hard to 'convince' someone to buy coverage... that policy will lapse.
Find motivated people... don't try to motivate them, at least not too hard.
Explain the benefits and present the option to buy... but don't scare them into buying.
I remember on another 'insurance' forum where the forum owner talked about getting a report of 1st year claims statistics from one or more life insurance companies - people who bought and died in the 1st year of owning the policy. It's that kind tactic that can lead people to think that insurance agents are also related to the grim reaper... and that it's better to avoid us than to buy coverage.
Now, there is an exception to this for me. When you're talking about disability coverage, I do like to talk about how benefits can be paid. Here's one piece of literature I like:
https://www.standard.com/di/forms/di/mkt/14319si_sny.pdf
----------
This particular thread has a story of a guy I was helping with a 401k rollover... and he was murdered. But I'm not about to use this story to tell people that's why they should buy. It IS a story as to why I focus on life insurance though.
http://www.insurance-forums.net/for...about-getting-out-biz-t75458.html#post1004732