Real Time Leads Contact Ratio on the First Day
- Thread starter YouGotMyMoney
- Start date
- Thread starter
- #12
- 5,056
wow closing 1:15 would make me happy not including cross sales, referrals....etc...
the reason for the thread was to see if real time leads are worth it compared to 3 to 7 day old aged leads, which I know the value and ROI is in the aged leads....
I usually could only get 20% of the leads I bought to ever answer the phone over a 1-2 wk period, mb 25%...
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Peeler's a funny guy, I thought it would be funny to imitate him...
u gots a problemo wit that hoss?
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Peeler's a funny guy, I thought it would be funny to imitate him...
u gots a problemo wit that hoss?
the reason for the thread was to see if real time leads are worth it compared to 3 to 7 day old aged leads, which I know the value and ROI is in the aged leads....
I usually could only get 20% of the leads I bought to ever answer the phone over a 1-2 wk period, mb 25%...
- - - - - - - - - - - - - - - - - -
Peeler's a funny guy, I thought it would be funny to imitate him...
u gots a problemo wit that hoss?
- - - - - - - - - - - - - - - - - -
Peeler's a funny guy, I thought it would be funny to imitate him...
u gots a problemo wit that hoss?
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I've handled thousands of leads for the last 16 years, the raw data , which agents never see, indicate that nearly 40% want to contacted after 5pm. High speed dialers that I have run at upwards of 8000 calls per hour, ( when it was legal ) also seem to confirm this. I hope this info helps.
Clelland.Green
New Member
- 11
When we ran as an agency we kept the contact rate data in detail.
We found that with exclusive leads you contact about 20% on the first day if you call when you receive the lead.
If you called the lead once a day for the next 3 days, the contact rate would go up to 50% within the first 7 days.
After that, if you called once a week for the next 5 weeks, you would contact about 75% of your leads. Agents who did not have a system for calling their leads have reported contact rates as low as 40%. For agents who called after the first week and reported solid contact systems, we have had reports of contact rates in the 80-90% range at the high end.
We also found that 50% of sales occur more than 3 weeks after a lead is received - regardless of the source (yes we bought leads as well as developed our own back then).
A good reason to get a dialer and call your old leads - most agents just give up after the first few days and just focus on the fresh leads. Big mistake...
(Please note - We don't sell insurance anymore and have not since we entered the lead business - and I'm happy to tell anyone why I made that decision. The short story is my business concept for the agency was flawed and we had to change directions. So instead of moving toward a more traditional agency model, I chose to provide the leads we were already generating to independent agents.)
We found that with exclusive leads you contact about 20% on the first day if you call when you receive the lead.
If you called the lead once a day for the next 3 days, the contact rate would go up to 50% within the first 7 days.
After that, if you called once a week for the next 5 weeks, you would contact about 75% of your leads. Agents who did not have a system for calling their leads have reported contact rates as low as 40%. For agents who called after the first week and reported solid contact systems, we have had reports of contact rates in the 80-90% range at the high end.
We also found that 50% of sales occur more than 3 weeks after a lead is received - regardless of the source (yes we bought leads as well as developed our own back then).
A good reason to get a dialer and call your old leads - most agents just give up after the first few days and just focus on the fresh leads. Big mistake...
(Please note - We don't sell insurance anymore and have not since we entered the lead business - and I'm happy to tell anyone why I made that decision. The short story is my business concept for the agency was flawed and we had to change directions. So instead of moving toward a more traditional agency model, I chose to provide the leads we were already generating to independent agents.)
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I challenge anyone to come anywhere close to that contact ratio in today's market.
Based on leads I purchased in the past, those that were given to me by carriers, as well as those generated on my own site, at least 40% of them have bogus contact information, and people who don't have voice mail (or never check it and never pick up the phone).
Based on leads I purchased in the past, those that were given to me by carriers, as well as those generated on my own site, at least 40% of them have bogus contact information, and people who don't have voice mail (or never check it and never pick up the phone).
- 323
That's how our house operates!
- 14,809
Yep. No one has our personal cell numbers but family and friends. So when our house phone rings we know not to answer it.
And when the 20-somethings get to be 40-somethings probably all residential telemarketing will be dead.
And when the 20-somethings get to be 40-somethings probably all residential telemarketing will be dead.
I have caller ID on my business line, but not on the home phone.
Someone calls on the business line, if they are anonymous or toll free, or no name attached, I let it go to voice mail.
On the home phone we have one of those $20 combination answering machines and call screener. It goes to the machine, if we want to talk to the person on the line we pick up. Otherwise they leave a message that is almost always deleted.
During election season, which seems to start 15 months before the election, we get a ton of calls to the home phone. My rule is not to vote for the ones who do robocalls.
As for prospect leads, if I can get in touch with a third of the self generated leads I feel I am doing well.
Someone calls on the business line, if they are anonymous or toll free, or no name attached, I let it go to voice mail.
On the home phone we have one of those $20 combination answering machines and call screener. It goes to the machine, if we want to talk to the person on the line we pick up. Otherwise they leave a message that is almost always deleted.
During election season, which seems to start 15 months before the election, we get a ton of calls to the home phone. My rule is not to vote for the ones who do robocalls.
As for prospect leads, if I can get in touch with a third of the self generated leads I feel I am doing well.
