I suppose, depending on where you are going with this. Roughly 80% (possibly higher) of my clients are female. This was true in the U65 market and continues on the same track with 65+
Its because you are SMOKING HOT!!!
Seriously....keeping in mind that I am a girl. Men in the Greatest Generation are not going to trust a 20-35 year old to understand Medicare. Especially a woman.
I'm not being sexist. Its just my experience in the last 12 years. Once I hit 40, a lot more men have been willing to trust me on the Medicare side.
80% of my clients are men, on all 3 sides (group, U65, O65).
The other thing that I think is probably happening to Klutch is that at a "certain age" people stop wanting to deal with change. Trying to switch a 72 y.o. from Blue to some company they've never heard of is a dead end. These people have seen it all. And the last thing they want to deal with is the turmoil of a new insurance company when their entire calendar is wrapped around their doc visits.