So Why Don't You Sell LTCi

[Graham]

Just curious as to why agents especially those in the senior market don't sell LTCi. It is such a natural cross sell with MA and Med Supp. It's not as complicated as it used to be and is a huge financial risk that everyone should be considering how to handle and talking to their clients about. Any thoughts?

 

[insuranceexec]

Just curious as to why agents especially those in the senior market don't sell LTCi. It is such a natural cross sell with MA and Med Supp. It's not as complicated as it used to be and is a huge financial risk that everyone should be considering how to handle and talking to their clients about. Any thoughts?

I do sell it. One problem that most LTC insurers are having is pricing this product. With new medications and technologies people are living a great deal longer; but their quality of life is not there.
So the people are living well into their 80's and 90's, but are functionally incapacitated to a point where they can not care for themselves. What this does is give the industry skewed mortality rates; which is the basis for most pricing. I hope this helps.....