Really depends on the month. The summer I'm only getting 2.5% so that number gets around $18/per lead but with my discount, it drops to $14/lead.
Beginning of the year for the first 4 months it's $8.65/lead and with discount, it dropped to $7.15/lead this year.
Before I get bombarded with PM's, no I don't sell leads. Go to any lead company like Target Leads, Lead Concepts, Need a lead and they are pretty much all the same. The farther you mail out the better response you get. I use the generic "your open enrollment" letter
With your approach (which makes lots of sense long term), what's your ballpark final closing ratio (on the average)?