Consider: M51, F51 both n/t. Pinellas County (346) zip. All HSA qualified w/5 mil lt max, Rx, and first $ wellness bene...
- Aetna (3,000/6,000) $535
- Avalon (2,500/5,000) $427
- BCBSFL (6,000) $273
- GR (5,800) $422
- Humana (5,000) $400
BX used to play these games in GA as well, although not that much premium difference. It was not unusual for them to be 20% or so below market with the same or better benefits and they would write almost anyone who could fog a mirror.
Eventually their sins caught up with them now the only reason they maintain market share is because folks know the BX name and will buy direct. Very few brokers, including some that were writing hundreds of app's a year with them are doing much of anything with them any more.
There are also dozens of fringe players who have entered the market in the past with low rates who are now gone.
Coventry is the only one playing that game now but it is mostly smoke & mirrors and I believe their days are numbered.