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I'm talking about people making 25k to 60k, family of 1-4, preferably 2-4. The little old lady with a secretarial job, 4/5 the way to retirement, not a lot to lose but no way to recover it if she loses it. She will keep a $40 CI policy until it matures.
Or the redneck family with 5 kids all in lacrosse and football, they will buy and keep that accident plan in a heartbeat, and the only way they would cancel it is if the father loses his job. Customers for life.
Obviously there are exceptions but even the poorest of families will buy one or the other, and will probably buy dental, and maybe consider life. There's at least 3 sales there and you helped a client keep his house too.
Or the redneck family with 5 kids all in lacrosse and football, they will buy and keep that accident plan in a heartbeat, and the only way they would cancel it is if the father loses his job. Customers for life.
Obviously there are exceptions but even the poorest of families will buy one or the other, and will probably buy dental, and maybe consider life. There's at least 3 sales there and you helped a client keep his house too.
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