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Beyond the permanent death benefit, WL is a great fit for those clients who want a non-qualified place to park long-term, conservatively-invested assets. When you combine tax-deferral, tax-free loans, liquidity, and creditor-protection, it smokes other low-risk investments out of the water.
So yes, a lot of people I come across buy WL. I also own a lot of it. How much do you own, ABC?
I personally have a $250,000 WL with $750,000 of term.
So in 20+ years my cash value will be equal to what I have layed out in premium for both policies.
Maybe at that point I will take a loan on the money and pick up a used corvette that does not have air conditioning.
I have been kicking around the idea of the May increasing the WL to $500,000 and reduce what I am putting in my 401k. I think the market is going to have another serious set back 3rd quarter this year.