You should ALWAYS sell yourself, not your product. You are unique, your product is not.
You probably lost control by not including the wife from the start. If I had to guess, your "pitch" was direct to the man and you never included her.
Your pitch should ALWAYS start with a fact find . . . ask questions of both of them and take notes.
How long have you been looking for Medicare information? How many people have you talked to? Why are you still looking? What questions do you have that still need answers?
If you don't like that approach, do what I do.
Tell me what you understand about Medicare . . .
They will rattle on for about 30 seconds and then stop. Invariably there are at least one or two things they go wrong. Don't interrupt them, let them continue and then point out things they clearly got right and the few things they missed.
In just a few minutes you have established credibility and demonstrated that you want to help them, not sell them a product and move on.
Ask the wife if she has a particular SHIP counselor in mind, or if she will talk to anyone who answers the phone.
When she goes to a hair salon, does she make an appointment with a specific stylist or just walk in and take the first one available?
Something you did or said allowed the wife to challenge you.
If you want to diffuse the SHIP excuse she needs to understand when she has questions she will talk to a different person each time she calls in. Same thing if they do direct to the carrier.
If your prospect is OK with talking to a different person each time, you are probably not going to make a sale.
YOU take control by asking questions, not by delivering a sales pitch.
You probably lost control by not including the wife from the start. If I had to guess, your "pitch" was direct to the man and you never included her.
Your pitch should ALWAYS start with a fact find . . . ask questions of both of them and take notes.
How long have you been looking for Medicare information? How many people have you talked to? Why are you still looking? What questions do you have that still need answers?
If you don't like that approach, do what I do.
Tell me what you understand about Medicare . . .
They will rattle on for about 30 seconds and then stop. Invariably there are at least one or two things they go wrong. Don't interrupt them, let them continue and then point out things they clearly got right and the few things they missed.
In just a few minutes you have established credibility and demonstrated that you want to help them, not sell them a product and move on.
Ask the wife if she has a particular SHIP counselor in mind, or if she will talk to anyone who answers the phone.
When she goes to a hair salon, does she make an appointment with a specific stylist or just walk in and take the first one available?
Something you did or said allowed the wife to challenge you.
If you want to diffuse the SHIP excuse she needs to understand when she has questions she will talk to a different person each time she calls in. Same thing if they do direct to the carrier.
If your prospect is OK with talking to a different person each time, you are probably not going to make a sale.
YOU take control by asking questions, not by delivering a sales pitch.
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