Reply Card Vs No Reply Card - That is the Question

[Oneputt]

Anyone using a DM flyer or post card for Final Expense (or any product for that matter) that does not have a reply card? If so, what sort of response are you getting, if any?

If I can reach 10 X's the people with a flyer/postcard for the same cost as a drop with a reply card is it a waste of money or are there actually people out there that will pick up the phone and call?

I personally would never call an insurance agent from a post card ........but hey, that's just me and I am not normal and sometimes have to think outside the small box I live in.

 

[moonlightandmargaritas]

I personally would never call an insurance agent from a post card ...

Nor would most.

Repeated tests have shown that with seniors, a "reply card" will far outpull just a phone number. Just about everyone is fearful of having to talk to an "insurance agent" (think Ned Ryerson from Groundhog Day) and won't call.

A website can work well too, but not sure of the feasibility of that with the FE crowd.

 

[JimmyUt]

Nor would most.

Repeated tests have shown that with seniors, a "reply card" will far outpull just a phone number. Just about everyone is fearful of having to talk to an "insurance agent" (think Ned Ryerson from Groundhog Day) and won't call.

A website can work well too, but not sure of the feasibility of that with the FE crowd.

I did this with a Medicare mailer and included a phone number and reply card. I received about an equal response from both, however it was not even 1%. I tripled my money so it was worth doing. When I was with Equita they put a phone number on the F.E. mailer with a reply card and told me the results were worse than the reply card alone, after testing it in numerous markets.

 

[Rearden]

Reply cards may increase response. But that ain't the total picture.

There is a way around the insurance agent resistance thing with good sales copy and a different qualifying medium added above and beyond the card itself.

Nor would most.

Repeated tests have shown that with seniors, a "reply card" will far outpull just a phone number. Just about everyone is fearful of having to talk to an "insurance agent" (think Ned Ryerson from Groundhog Day) and won't call.

A website can work well too, but not sure of the feasibility of that with the FE crowd.

 

[moonlightandmargaritas]

There is a way around the insurance agent resistance thing with good sales copy and a different qualifying medium added above and beyond the card itself.

Please share the empirical evidence you have to support your theory.

 

[Rearden]

Please share the empirical evidence you have to support your theory.

That's for you to find out by spending your own money testing different ideas; look at what other industries do to generate leads and borrow. It ain't hard.

Bottom line... having more people to see because it's easy for prospects to fill a card out and send it in... does not necessarily equate to a best-usage of your time and money... and... very important... and return on your investment.

I use BRM and have for close to a year now and know it works.

BUT -- you gotta test to figure out on your own if theory stands up to your control. Because all that matters are results, right?

 

[GoCubsGo]

Send out a $255 FE post card and instead of a BRM card just put a phone number and state that all callers get a free "Clapper". Bet that gets more responses then BRM. ha

AARP still gives away AM/FM radio's with ear phones. What senior uses that but they get them because they are "free".

 

[Frank Stastny]

Anyone using a DM flyer or post card for Final Expense (or any product for that matter) that does not have a reply card? If so, what sort of response are you getting, if any?

If I can reach 10 X's the people with a flyer/postcard for the same cost as a drop with a reply card is it a waste of money or are there actually people out there that will pick up the phone and call?

I personally would never call an insurance agent from a post card ........but hey, that's just me and I am not normal and sometimes have to think outside the small box I live in.

I'm sorry you are living in a "small box".

I have tried that several times with Med Supps with almost zero phone calls. I have even sent out letters on letterhead, personally addressed with the same results.

I consider it to be a waste of both time and money, at least for the senior market.

I'm with Moon, people are just not going to call an insurance agent because they received a card or a letter.

 

[Oneputt]

Send out a $255 FE post card and instead of a BRM card just put a phone number and state that all callers get a free "Clapper". Bet that gets more responses then BRM. ha


Ding, Ding, Ding, Ding! Now that is hilarious!

Anyone know where I can get those? Wholesale of course?

 

[moonlightandmargaritas]

That's for you to find out by spending your own money testing different ideas; look at what other industries do to generate leads and borrow. It ain't hard.

Nope, it isn't hard. Have done well over a hundred different mail campaigns, and tested a LOT of ideas.