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Astonish Results = Worlds Greatest Marketing System ever invented.
has anyone heard of marsh, berry? they recently published a comprehensive white paper that highlights the threats to ALL agency valuations.AND WHAT THEY NEED TO DO TO AVOID IT.
1. executive involvement and accountability
2. specific plan to drive organic growth- by at least 12% annually or lose value
3. producer compensation and diminishing returns from executive producers
4. client management systems
5. marketing strategies and investment in growth- at least 2-5% of revenue
6. leveraging technology to serve the modern consumer
the message: agencies that have been operating in a marketing and sales management vacuum- will be cooked. Sooner than later. So the real question here is not what Astonish or any other marketing company can do, the real question is "what's your plan?"
And by the way- does anyone think that use of the internet is a passing fad or that email marketing is not the most effective and efficient use of advertising dollars?
And why is yellow pages still the top ad spend? when was the last time any one reading this forum walked around the house or the office to locate a phone book? But...
Lastly, the current owners of astonish totally revolutionized the way cars are bouight and sold. They were rewarded for their efforts by fortune 500 ADP who BOUGHT THE COMPANY they built. Enterprise value 125 million.
that can buy a lot of crack- even the size of the rock you described in your post. My instincts tell me you are frustrated with your level of growth, SEO is probably foreign and a little scary to you. That's ok, and 68,000 is actually very reasonable for a carefully thought out SEO stratgey. most companies will not get involved for less than 10K per month.
I'm curious about the way people responded to the founders of google when they talked about using an academic indexing approach to connect the modern world. My instincts tell me most people just laughed.
but that's nothing compared to the first guy who thought he could capture a killer whale, teach it to do tricks, put on shows and make money from it. Imagine the initial reaction to that little piece of history. Forward thinking is not for everybody. Most of us want to cling to the past- and keep safe. Good luck.
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