Originally Posted by SueNami
Are there specific demographics that have been working for people?
I understand I need to follow the demographics of my target client, but I'm wondering if anyone here has switched up demographics and gotten better results....
Any list broker can filter credit score, income or whatever other demographics you want.
As far as better results, if you mean returns, generally the fewer the filters, the greater the returns.
But if you don't have a market (carriers) for the people who are outside your target demographic, then it doesn't matter how much better the returns are.
You won't be able to write them.