Originally Posted by somarco
I probably do need a vacation. Which is where I am now. A few days of R&R in Savannah. Seems like lately I have had more than the usual number of people who want to play games.
And yes, what I send out (2 - 3 emails before I ever call) is plenty to let them know what I do, and how I approach the process, is completely different from anyone else.
I don't expect, or even want, to have everyone as a client. I am very picky and am quick to flush the folks that don't meet my criteria.
There have been some family crises of late that have been weighing on me and that has probably made me a bit more intense.
I'm in need of vaca too. Got one coming up next month thankfully. Hopefully, the family drama will work itself out soon.
Perhaps 2-3 emails are too many. Are they reading none of them at all?
People seem to be more impatient the past couple of years. Are these website visitors? I do 1-2 emails before the initial call for website visitors.
Here is the thing. If they are actually being truthful, and bought "right before you called", then cut down to just 1 or 2 emails before calling.
If they are being dishonest and did not buy already they either aren't interested or don't trust you. Either way they are not a future client.
I would start by shortening the amount of emails/time you are taking to contact them. Its a "now" society these days.
Originally Posted by DHK
You may need to re-evaluate your processes to see if you can pre-qualify better or something.
I agree with this statement.
However, you of all people must know how common email tracking is in the business world. Accounting firms do it. Securities firms do it. Attorneys do it.
Let me flip the situation for a sec. Ive heard compliance attorneys in the securities world recommend email tracking to reduce exposure to liability in communications to clients. Many professionals who are exposed to a high level of liability use email tracking to reduce exposure.
Or how about this.... I need to get a time-sensitive message to a client. I call and leave a voicemail. But I have no clue if the voicemail has been heard or not. I keep calling but there is no answer still. I send an email and it gets marked as "opened". Now I can rest assured the client as seen the info they need. And if there is ever any question about me not telling them... I have proof that they viewed the info needed.
Then there are the sales related reasons to use it. Its not just about new prospects. Its helps to know what past prospects might have a renewed interest.