Originally Posted by JustinB
I think a lot of the traditional "SEO
guys" have moved into broader digital marketing efforts and are moving away from pure, organic SEO
. Organic SEO
has gotten much more difficult due to algorithm updates - so it takes much more time (and money) to see results. Because of this, it's not nearly as profitable as it used to be for these guys.
Excellent point. Here's another way at looking at this...
If a person is smart enough to keep up with all the SEO
tactics to rank websites in moderate to highly competitive niches, then it's highly likely they are also smart enough to realize "Why am I making other people rich?"
In fact you can now intelligently approach this as..."This guy is telling me he can rank my site. If he's that good, how come his sites aren't ranked or he's not doing this for himself?"
So the best SEO
's are wisely using their talents and skills to market their own products that they sell, so they get the big payoff on the back end.
I've met with likely well over 100 people/firms that do SEO
. I wouldn't hire ANY of them after speaking with them even if you gave me an unlimited budget. And many of these are very big names, very visible companies...they all go to the conferences each year...blah blah. I do my own SEO
and always will, outsourcing the mundane tasks only. I suggest if you really want your site to be ranked that you do the same. You simply cannot trust anyone to get, and keep you ranked unless your budget was astronomical. Just be careful as it's a long, dark rabbit hole that never ends.
Remember, if you hire an SEO
they always have the ultimate excuse..."Well Google takes time....you have to schmooze them and not go too fast..." But that money from your bank account to them sure goes fast each month. When your budget runs out you realize you were just funding their on-the-job-training, which of course never ends with SEO