"Non Traditional Term"

It's definitely Protective.

On top of what Wino mentioned, Protective has an IPO option (Income Provider Option) that if you take the death benefit over time, it lowers the rate. You can design their term to be cheaper than any other term policy available by taking a portion or all of the death benefit over time.

We use it in approved other than applied situations or if we're in competition based on pricing. Great flexibility.
 
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