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Quoted directly from UHC's Event Basics Course:
"To insure the CMS requirement is met, UnitedHealthcare's policy is that all events (educational, marketing/sales, formal and informal) must be reported in bConnected prior to advertising, and not less than 14 days prior to the scheduled date of the event."
It also goes on to say conducting an unreported event is "prohibited"!
That's wonderful. I'm not a UHC employee.
I'll follow CMS guidelines unless I'm presenting a UHC sales event.
Rick