I have had others who are getting into this industry ask me and I've seen it on here, but I thought I'd put my opinion in here for the new people coming into the biz.
"Should I buy internet leads? How do I sell to internet leads?"
Answer: "No, and you don't" (Life is a little different... but still, no)
The fact is that most people banging around online are only mildly interested and some of these leads from internet vendors are aggregated from BS surveys.
Think about it from the customer perspective: If you were cruising Amazon and price checking a book on XYZ, would you want Amazon to call you 30 seconds later to talk about it? How about another call in 2 hours? How about another in 4? How about Barnes and Noble started calling too? Then... Books A Million? What if these 3 groups started calling you every day for 7 days straight at various time? What if you got that "I don't take no for an answer..." kind of sales guy who kept pestering you for weeks on end about buying that book from him?
This is essentially the life of an internet lead.
People shop online to price check and buy things. IF they wanted a pushy, salesman... they would freely ask. With Millenials hitting the workforce and needing insurance, they would much rather just purchase what they need to get the job done and move on... not have constant meetings or conversations over something as boring as Auto.
These "big name" lead guys are simply trashmen trying to sell you trash at a high price. Some of these companies even recycle these leads after 3 months and sell them as "prime". They aren't... they are still trash.
Can you make a sell? Sure... if you play your cards right and find one of the lucky few that hasn't already been beat up by your competitors. You could randomly walk through Walmart and find a sale... doesn't mean it is the best way to go.
The lead selling industry maintains a very low quality of accurate info on these leads. Even if you tell them "I only want good credit people...", they are going to send you crap. Most of them us the "honor system" when collecting info and verify nothing.
Yes, you can return them for credit, but they cap you. If you buy 20 leads and 15 of them are crap...and if you are capped at 10 returns.... those last 5 crappy leads are yours to keep... and you get to pay for them.
Not exactly the best way to do business. Very few if any will stand by the quality they provide you. Usually after you hit your cap too many times, they will just shrug and take your money.
If you are tempted to buy internet leads, I recommend buying call lists or 1 yr old aged leads. For what you would pay for 1 exclusive life lead, you can grab a list of 250+ people who may be interested in being requoted.
"Should I buy internet leads? How do I sell to internet leads?"
Answer: "No, and you don't" (Life is a little different... but still, no)
The fact is that most people banging around online are only mildly interested and some of these leads from internet vendors are aggregated from BS surveys.
Think about it from the customer perspective: If you were cruising Amazon and price checking a book on XYZ, would you want Amazon to call you 30 seconds later to talk about it? How about another call in 2 hours? How about another in 4? How about Barnes and Noble started calling too? Then... Books A Million? What if these 3 groups started calling you every day for 7 days straight at various time? What if you got that "I don't take no for an answer..." kind of sales guy who kept pestering you for weeks on end about buying that book from him?
This is essentially the life of an internet lead.
People shop online to price check and buy things. IF they wanted a pushy, salesman... they would freely ask. With Millenials hitting the workforce and needing insurance, they would much rather just purchase what they need to get the job done and move on... not have constant meetings or conversations over something as boring as Auto.
These "big name" lead guys are simply trashmen trying to sell you trash at a high price. Some of these companies even recycle these leads after 3 months and sell them as "prime". They aren't... they are still trash.
Can you make a sell? Sure... if you play your cards right and find one of the lucky few that hasn't already been beat up by your competitors. You could randomly walk through Walmart and find a sale... doesn't mean it is the best way to go.
The lead selling industry maintains a very low quality of accurate info on these leads. Even if you tell them "I only want good credit people...", they are going to send you crap. Most of them us the "honor system" when collecting info and verify nothing.
Yes, you can return them for credit, but they cap you. If you buy 20 leads and 15 of them are crap...and if you are capped at 10 returns.... those last 5 crappy leads are yours to keep... and you get to pay for them.
Not exactly the best way to do business. Very few if any will stand by the quality they provide you. Usually after you hit your cap too many times, they will just shrug and take your money.
If you are tempted to buy internet leads, I recommend buying call lists or 1 yr old aged leads. For what you would pay for 1 exclusive life lead, you can grab a list of 250+ people who may be interested in being requoted.