So someone 60+ years old on FB clicks a banner ad? Interesting.
Has Lee been refining his lead qualifying? When I was ordering Lee's leads I found that many of them had a fake phone number. Sometimes they had a fake address or email. With internet leads, there's just no way to prevent that from happening I guess. I'm sure Lee will offer a credit. Do these people click a box stating that they agree to have an agent call them on the phone?
Generally for me, Most of them are in their 50's, a few 60-80, some put fake info (Lee always credits in that case), have no interest what so ever, "was just clicking on the link, I'm dead broke", etc
I email them that someone from my office will be contacting them then I door knock them because they are VERY difficult to set appointments. Just like dm some will never answer phone or door. The web content states that an agent will be contacting them but just like dm, very few actually read the content, probably think they will just receive an instant quote.
However they are generally lay downs when able to get to actually sit with them. Sometimes I've taken basic info over phone, told them what they may qualify for but let them know we have to take app in person and get signatures