Anthem Blue Cross of California - 30% rate increase

The good news and the bad news is the new technology. It's insanely expensive to design and implement.

Now, for example, there's laser surgery. Obviously fantastic for both the doctor and patient but someone has to pay for that new technology.

One day this will be like Star Trek and we'll just "scan" someone, then stick some device on 'em and boom - cured.

But you weigh that against what it costs. People can bitch about the cost of medication but it can take the pharmaceutical company years of research and trials to find one new medication. Someone has to pay for it.
 
Simple answer. CA always leads the way, in fashion, high style, dot.coms and housing bubbles.

So, why is GR posting significant decreases in many states East of the Rockies?? And, maybe Assurant will now be competitive in CA.
 
Lumenos price points were experimental in California. New product in this market, untested actuarial exposure. This is not an 18-month old product, Lumenos has been around like 40 years, just not available in CA until Anthem merger.

.....That is exactly why Lumenos has introducted the non-maternity product line. Reduces cost by elimination of the maternity benefit (actuarily determined to price for 100% utilization) and adds in coinsurance component (70/30) to buffer premium cost.


Met with the local BX rep, who basically confirmed what Dave020 says. The rep said that the the Lumenos was a product previously offered only to large groups (trying to remember if he said group size was 500+) and their utiliization was relatively low. When Lumenos was introduced to California (thought he said April 2007), it was offered to small groups, but their pricing was similar to large groups. The small groups in California immediately realized how great this benefit-rich plan was and utilized the heck out of it. The rep said the physicals and blood tests and mammograms etc. ran up the costs, yet those costs were covered by BX, not the client. Now that BX has experienced the claims, they're adjusting their pricing accordingly. Basically, he said the actuaries blew it at the start and should have priced it higher initially.
 
Met with the local BX rep, who basically confirmed what Dave020 says. The rep said that the the Lumenos was a product previously offered only to large groups (trying to remember if he said group size was 500+) and their utiliization was relatively low. When Lumenos was introduced to California (thought he said April 2007), it was offered to small groups, but their pricing was similar to large groups. The small groups in California immediately realized how great this benefit-rich plan was and utilized the heck out of it. The rep said the physicals and blood tests and mammograms etc. ran up the costs, yet those costs were covered by BX, not the client. Now that BX has experienced the claims, they're adjusting their pricing accordingly. Basically, he said the actuaries blew it at the start and should have priced it higher initially.

It makes sense. The January 2008 rate reduction was not across the board, it applied to all "non-Lumenos" plans. So, it would appear that even in January with the rate down, BCC knew that Lumenos for small group was underpriced.
 
Wondering why Lumenos utilization would be lower for a large group versus a small group? Could it be that the small group users includes the owner and their dependents, and are thus more "aware" of the "free" benefits provided since they're paying for the premiums, versus an employee of a large corporation who may not read their policy carefully since its probably employer-paid and go into the doctor only when they're sick?
 
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It could also be as simple as people who have not had prior coverage and all of a sudden get insurance start using the plan. Most of us who have had coverage all our lives aren't racing to the doctor's office to get services? Me no know.
 
It could also be as simple as people who have not had prior coverage and all of a sudden get insurance start using the plan. Most of us who have had coverage all our lives aren't racing to the doctor's office to get services? Me no know.


Wouldn't that scenario apply to a large group also? An uninsured could become employed by either a large group or small group, and then start camping out at the doctor's office? I'm reaching too.
 
An interesting item related to this...

The HSA Non Maternity Lumenos plans on the Plan Finder on Agent Connect sites (and BCC site) will in most cases show something like the following:

HSA NM 1500 $212
HSA NM 3000 $172
HSA NM 3500 $155
HSA NM 5000 $194

Now you have to ask yourself (believe me, people comparing online will ask you) why the HSA NM 5000 plan, with highest deductible and duplicate benefits costs more than the 3000 or 3500? It's counter-intuitive.

Apparently, the previous pricing drove large numbers of people into the 5000 plan and, because of heavier than predicted utilization of preventative benefits in that plan, it had to be re-priced to reduce the attractiveness of the plan.

And just when you think you understand health insurance....;)
 
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