What carriers provide built-in cost-free critical illness riders, or chronic illness riders? I don't need a long list. Just a few off the top of your head would be great, if you don't mind sharing.
I don't think there is a way to actually find out how the cost of the "free" rider is factored in to the overall price of the product. With most there is probably nothing to compare it to within the same company structure. It would be alot different if it was ala carte. Add the rider, the premium goes to "x". The other thing is, the riders can vary big time in what they pay and how they trigger, which just adds to the difficulty of comparing "costs".
If company A has a more expensive premium, but carries a much more comprehensive and potentially beneficial rider than company B... which is a better value? Its easy to answer if you never needed the benefits the rider may provide. Beyond that, very difficult. Most carriers have terminal, many have chronic, much fewer have critical.