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I've made a ridiculous number of posts today (during business hours) so here's one more. Here's my thought: I get a lot of "no's" from people who won't commit to meeting with me right now, but they give me permission to stay in touch (if nothing else, to get rid of me). I put them in Constant Contact in the past, but it seems like everyone's inbox gets flooded with these.
So, here's my thought after getting permission to stay in touch after they've seen me in-person:
1. Drop a quick note in the mail that night.
2. Drip on them with a snail mail newsletter each month. The newsletter is really just a one page "Idea of the Month".
3. Set callback or drop-in in 6 months. At a minimum, they will have seen my name 7 times and know what type of work I do.
4. If after two years I haven't gotten anywhere or my gut tells me I'm wasting my time earlier, I'll delete them off the list and replace them with someone else.
To build the list to 1,000 in a year and account for some drop-off, it would work out to adding about 5 per day (very doable from my current activity level). Starting in 6 months, I would have 100 people per month. The cost using snail mail would be about $1,000 per month as I get the pond to my targeted size. I can't imagine calling 100 business owners each month who I've met in person already and were somewhat receptive, who have gotten seven mailing from me the last 6 months, and have an idea of what I do, and come out behind on the investment. It can also be a list the send seminar invites or postcard offers to later on if I choose to go that route.
It'll be business as usual, the only difference, I'll be creating a pool of people who fit my profile to market to as I go through the day. Any unsolicited call-ins from my Idea of the Month newsletters would be gravy.
Sometimes I over think too much! Anyone doing something similar and pulling results?
So, here's my thought after getting permission to stay in touch after they've seen me in-person:
1. Drop a quick note in the mail that night.
2. Drip on them with a snail mail newsletter each month. The newsletter is really just a one page "Idea of the Month".
3. Set callback or drop-in in 6 months. At a minimum, they will have seen my name 7 times and know what type of work I do.
4. If after two years I haven't gotten anywhere or my gut tells me I'm wasting my time earlier, I'll delete them off the list and replace them with someone else.
To build the list to 1,000 in a year and account for some drop-off, it would work out to adding about 5 per day (very doable from my current activity level). Starting in 6 months, I would have 100 people per month. The cost using snail mail would be about $1,000 per month as I get the pond to my targeted size. I can't imagine calling 100 business owners each month who I've met in person already and were somewhat receptive, who have gotten seven mailing from me the last 6 months, and have an idea of what I do, and come out behind on the investment. It can also be a list the send seminar invites or postcard offers to later on if I choose to go that route.
It'll be business as usual, the only difference, I'll be creating a pool of people who fit my profile to market to as I go through the day. Any unsolicited call-ins from my Idea of the Month newsletters would be gravy.
Sometimes I over think too much! Anyone doing something similar and pulling results?