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Dan,
Great post.......This (I believe) is exactly how it works.
The variable, is knowing which numbers to track and which numbers are a waist of time. Also, understanding which of these are percentages that you have some control over and how to motivate those to a positive response.
I personally believe that you can control every aspect of a tracked action. But, the only way to be completely acurate is to understand where and how the numbers where created.
So, how is this done? I have always used two rules of thumb.
1. You have to give the numbers enough time to be acurate.
Track an action for a week and then again for another. If the results are the same - these may be your magic numbers. If the results are different, then you are not done. You have to continue until they fall into some sort of pattern. Once this happens (no matter how long it takes) you can decide where to go from there. Personally I would give any activity at least 30 days to fall into its natural rhythm.
2. consistent activity is the key
(time of day, language, approach, type of market, lead source, amount of activity, etc...). This can not be adjusted during the initial stages of your project and changing anything will be detrimental to acurate tracking. We have all heard that with any data base if you put crap in you will get crap out. Changing your activity is the worst thing that you can possibly do to mess up your data.
After your initial data, the sky is the limit. You adjust your approach based on what number ratio needs to improve. While always keeping the two rules of thumb in play. It can be almost like a game.
Winner takes home all the chips!!!
Great post.......This (I believe) is exactly how it works.
The variable, is knowing which numbers to track and which numbers are a waist of time. Also, understanding which of these are percentages that you have some control over and how to motivate those to a positive response.
I personally believe that you can control every aspect of a tracked action. But, the only way to be completely acurate is to understand where and how the numbers where created.
So, how is this done? I have always used two rules of thumb.
1. You have to give the numbers enough time to be acurate.
Track an action for a week and then again for another. If the results are the same - these may be your magic numbers. If the results are different, then you are not done. You have to continue until they fall into some sort of pattern. Once this happens (no matter how long it takes) you can decide where to go from there. Personally I would give any activity at least 30 days to fall into its natural rhythm.
2. consistent activity is the key
(time of day, language, approach, type of market, lead source, amount of activity, etc...). This can not be adjusted during the initial stages of your project and changing anything will be detrimental to acurate tracking. We have all heard that with any data base if you put crap in you will get crap out. Changing your activity is the worst thing that you can possibly do to mess up your data.
After your initial data, the sky is the limit. You adjust your approach based on what number ratio needs to improve. While always keeping the two rules of thumb in play. It can be almost like a game.
Winner takes home all the chips!!!
