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I'd like to know some opinions on the frequency of final expense direct mail campaigns.
how often do you mail the same area? 90 day rotation, 180 day, etc..?
different for rural vs larger cities?
Thanks,
Jim
When I was with Equita I believe the waited 90 days between mailings. With that being said, I really think it depends on the demographic you are mailing to. If there are a lot of folks that fit your parameter you can mail an area even more often. If I remember correctly Newby works most of his deals within a close distance to where he is located. I know in my area, I could mail within 40 miles of home and never run out of suspects.
Personally, I have been getting mail from Stonebridge, Globe, Transamerica, And Gerber this past month. I have two people living here who have the recommended FE demographics. Now, this is direct mail from the companies, not independents correct?
Sounds expensive. Drop . Every 90 days. Same area. I just found out this area has 30,000 suspects. So show me what you would do?
30,000 x 400 dollars = 12,000
12,000 X 4 = 48,000 dollars.annual.