I started my own group benefits brokerage about two years ago. I am finding that setting appointments via cold calling in the small group market (2-50 EE) is much more difficult than it was 5 years ago. Is anyone else experiencing this? The effort required to get 1-2 new accounts per month can be daunting. I am willing to go through the struggle, but in the back of my mind I am concerned about the future of the small group health insurance market.
I am curious to get the group's thoughts on the outlook of the small group health insurance market.
Do you think this business will be around for the long-term?
I am curious to get the group's thoughts on the outlook of the small group health insurance market.
Do you think this business will be around for the long-term?