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After you send out that initial "notification" letter to those 200 (and sit down with them to brainstorm names, etc.), I'd keep mailing a newsletter or something to them.
Why?
1. If you don't continuously remind them of what you do, they'll do business with someone else. Guaranteed.
2. You'll increase in prestige, knowledge and reputation with each mailing you do. It's a commitment to show that you're in this for the long haul.
Of course, do this after you've made some money. The Virtual Sales Assistant has some customizable newsletters you can use.
Unless you can get the NYL office to pick up the tab on the mailing....When I was with a NYL office some mailing where covered...I know the mailing for my project 200 was taken care of by the office and some other type of mailings were covered..