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"The stuff I am seeing isn't coming into an affiliate for free. Someone, somewhere is being compensated for it. It isn't kids playing, it's willful and intentional. I can't think of any real reason someone would willfully and intentionally produce several fake leads for s hits and giggles. Can you?
I know from working leads myself, this does happen. You occasionally get someone wondering what it costs to insure a dream car, or a vindictive person messing with their ex, or kids messing with their friends. These cases are infrequent.
More commonly, you will get people wanting rate information but not wanting to be solicited. They'll use a fake name, address, and phone number, and use a throwaway e-mail address. I worked a lot of netquote auto leads with bad phone numbers.
But if most of your leads have fake names & addresses, I'm sure you are correct in your suspicions. Are you sure the information is bad, or are you not getting a response?