MrProvidence
Expert
- 20
I have a question (or 2) for the experienced guys here. My past insurance sales experience came from the "funeral sales" arena and obtaining leads in that field is a completely different animal than traditional life and health leads. I am just entering the traditional arena and need to know....
1. What is the most effective way to work FREE leads. I am contracting with a broker that will provide all the free leads I want until I feel like I'm in a financial position to purchase leads. I plan to reinvest 20% of all income back into lead purchase so I shouldn't be using the free leads for long.
2. Understanding that the more you pay for a lead, the more "exclusive" it is to you, I would like to know what the average is that you spend to get good leads without breaking the bank. I think $20.00 a lead is a bit high, but I don't want to be buying $3.00 leads if 50 other agents received the same lead.
3. In your experience, when a company gives you "free" leads (understanding free things are free for a reason), what kind of numbers can you expect from them. As in 100 leads will = how many appointments = how many actual presentations = how many actual sold?
I really appreciate any and all input.
Thanks a bunch
Mike R.
1. What is the most effective way to work FREE leads. I am contracting with a broker that will provide all the free leads I want until I feel like I'm in a financial position to purchase leads. I plan to reinvest 20% of all income back into lead purchase so I shouldn't be using the free leads for long.
2. Understanding that the more you pay for a lead, the more "exclusive" it is to you, I would like to know what the average is that you spend to get good leads without breaking the bank. I think $20.00 a lead is a bit high, but I don't want to be buying $3.00 leads if 50 other agents received the same lead.
3. In your experience, when a company gives you "free" leads (understanding free things are free for a reason), what kind of numbers can you expect from them. As in 100 leads will = how many appointments = how many actual presentations = how many actual sold?
I really appreciate any and all input.
Thanks a bunch
Mike R.