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DHK? kid died 4 days ago according to the OP. While what you mention is good, I don't think it should be delivered maybe at the earliest a couple to three months later. Things are a little too fresh if the child passed 4 days ago.
While the situation is a little different, I did the EXACT same thing with a young widow (27 years old) who buried her husband (29 years old). The timing was about a week after the funeral, especially when her older attorney brother told me that they did NO planning at all whatsoever.
It was my way of simply being a resource.
Of course, the family relationship helps, but always go with your gut. If and doubt... do nothing.
Just saying as a mother and trying to imagine what it must feel like to be in their shoes. If you came up to me with a flyer or something of that sort giving me recourse and offering your help i would appreciate it and maybe even look through it and give you a call. But when i hear or see subscribe to a news letter it just completely turns my attention away from you. Completely my opinion but an honest whole hearted one.
I would let the friend approach me about life insurance whenever they get ready to purchase.
I would let the friend approach me about life insurance whenever they get ready to purchase.
I would not touch that with a 100' pole...if you are approaching on the basis of "your unborn baby died, and I sell life insurance."
I would give it a couple months at least...the grieving process for that must be loooong...I can't even imagine. Even when you to approach the subject, there should be absolutely no tie to their deceased baby...