JosephWilson86
Expert
- 46
How do you guys prospect for commercial? Telemarketing to ask for appointments? In person cold calling to ask for appointments? Actual marketing ie. postcards, news paper, ppc etc... Do you buy commercial leads?
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Love the advice. Best recommendation any agent should hear is: Do not work for a captive (AmFam, StateFarm, Farmers, etc). You will not have a career. Work for an independent so that you are building your own salary. Think of it this way. If Farmers has a large auto rate increase (which they did in Oregon) and you work for Farmers, how will you maintain your clients? Simply, you won't...
todd02 said:Rates come in cycles, so Yes you will keep a percentage of your clients. I win all the time against Indy producers simply for the fact that they know who "Farmers" is. Trust is huge with insurance. I can simply say, "do you know who home owners of america is?". The client 99% of the time say's no I've never heard of them. I simply respond, do you want a company you've never heard of to protect your largest asset, your home and family??? Guess who pays $10-30 more a month for my policies..... Hell I just sold a client and they are paying $900 more a year. They got slightly better coverage (I'm annoyed it was $900 more and thats a Farmer's pricing issue) but they Trust Farmers, not the Indy company.
Rates come in cycles, so Yes you will keep a percentage of your clients. I win all the time against Indy producers simply for the fact that they know who "Farmers" is. Trust is huge with insurance. I can simply say, "do you know who home owners of america is?". The client 99% of the time say's no I've never heard of them. I simply respond, do you want a company you've never heard of to protect your largest asset, your home and family??? Guess who pays $10-30 more a month for my policies..... Hell I just sold a client and they are paying $900 more a year. They got slightly better coverage (I'm annoyed it was $900 more and thats a Farmer's pricing issue) but they Trust Farmers, not the Indy company.
you lost all credibility when you say farmers beats IA's all the time. and no one will pay $900 MORE for a policy just for the name......
You must be ignorant or obtuse.... So people don't pay for "name" brand? Or maybe your just use to selling the Walmart crowd and don't know how to sell a name brand product. That's not to say I don't sell the Walmart crowd.... If they have good credit Farmers has some amazing rates regardless of social status.
So ya people won't pay $900 more for insurance protection just like they won't pay $1000 more for a suit or purse just because it has a brand name on it.
You've lost all credibility on being a sales professional.
Only an ignorant salesman thinks someone will pay $900 MORE for a name. and yes, my ignorance stopped after my 5 years at farmers.