- 5,262
There's a guy in my area that bought 65 total Securus and hasn't worked a single one. Time's up on those leads and they are for sale at a significant discount. I'll pick them up next week and start closing some business on it through December before my lead flow begins to normalize.
My gut says that 75% of agents don't do squat with the leads they purchase; if return rates suck, the FMO not only loses money on the lead drop, but also loses out more and more each day on commissions not realized.
Selling unsold leads to capable agents is good for the company, and an excellent opportunity for skilled agents at a great price. Plus, many of these leads NEED you to sell them insurance that the lazy, unmotivated agent can't or won't do, and if you don't take up the opportunity, you arguably are doing a disservice to them.
The good news, in my opinion, is that aged leads are a tougher sale, since most have bought insurance already. And most people don't make an active effort to buy aged leads anyway.
And newbies are the ones buying aged leads until lead flow regularizes; and newbies are the ones who have the most difficulty getting in the door and staying motivated through the rejection anyway.
So odds are if you stay on top of the lead, you'll get it anyway.
Securus resells aged leads at different price points to recoup their investment in leads.
Just ask EFES how their balance sheet looks regarding any mail they drop that doesn't get purchased by agents because of declined transactions, etc. It's a huge sunk cost on their behalf, and a larger lost commission cost.
My gut says that 75% of agents don't do squat with the leads they purchase; if return rates suck, the FMO not only loses money on the lead drop, but also loses out more and more each day on commissions not realized.
Selling unsold leads to capable agents is good for the company, and an excellent opportunity for skilled agents at a great price. Plus, many of these leads NEED you to sell them insurance that the lazy, unmotivated agent can't or won't do, and if you don't take up the opportunity, you arguably are doing a disservice to them.
The good news, in my opinion, is that aged leads are a tougher sale, since most have bought insurance already. And most people don't make an active effort to buy aged leads anyway.
And newbies are the ones buying aged leads until lead flow regularizes; and newbies are the ones who have the most difficulty getting in the door and staying motivated through the rejection anyway.
So odds are if you stay on top of the lead, you'll get it anyway.
Securus resells aged leads at different price points to recoup their investment in leads.
Just ask EFES how their balance sheet looks regarding any mail they drop that doesn't get purchased by agents because of declined transactions, etc. It's a huge sunk cost on their behalf, and a larger lost commission cost.
