They seem to have a growing IMO presence. So that is probably why he feels that way. I keep hearing more agents talk about them, but just do not see the appeal of the product. But for agents who dont know any better and who's IMO tells them its the best thing since sliced bread, they will be all over it.
I also heard their Targets are higher than average... I dont know that for a fact... but if true it could certainly play a large role in why their distribution has increased in the IMO channel.
I once had an IMO owner tell me that Aviva's IUL was the best thing out there and I was crazy not to sell it. After a more in depth conversation I found that the real reason he liked it was because it had a high target and he made the most money if I sold it over others. Of course now that Aviva policy would be an Athene policy... and that is exactly why I stay away from carriers that compete on comp and not product quality, especially for life insurance
I agree. Lincoln is a steak and potatoes company. You might not always get a lot of sizzle, but you know what you're getting without the gimmicks.