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If I were to go into the Final Expense / Senior Market, I would maximize my opportunities by studying and prospecting for medicare supplements.
Rick (Greensky) has Frank's medicare 101 training, which I've heard is the best training available. BTW, this training (I think) would include ideas on prospecting for your own leads, so you're not dependent upon any IMO or other lead provider.
I'd buy it, use med supps as the 'door opener' and cross-sell final expense, LTC (as appropriate) and annuities.
Rick (Greensky) has Frank's medicare 101 training, which I've heard is the best training available. BTW, this training (I think) would include ideas on prospecting for your own leads, so you're not dependent upon any IMO or other lead provider.
I'd buy it, use med supps as the 'door opener' and cross-sell final expense, LTC (as appropriate) and annuities.